Blonde Assure Purple Shampoo & Conditioner - Nexxus US

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Our Blonde Assure purple shampoo and conditioner is crafted with our unique ProteinFusion blend of keratin + violet pigments to balance brassiness and enhance your color.

Blonde Assure Purple Shampoo & Conditioner

Nexxus Blonde Assure Purple Shampoo for Blonde Hair, Bleached Hair, Brassy Hair, or Silver Hair 8.5oz, shampoo for silver hair, nexxus purple shampoo

Front of Pack Nexxus Blonde Assure Purple Conditioner for Blonde Hair 8.5 FO, nexxus purple conditioner, nexxus blonde assure conditioner, purple conditioner

Woman with wavy blonde hair in a photoshoot looking down as her hair is covering the side of her face.

Purple shampoo should be a staple in your hair routine. And if it’s not? Well, why not?

Woman with long platinum blonde hair standing forward with one hand held up to cover half of her face.

We’re going to advise you on haircare that counteracts chemical damage & keeps color looking fresh.

woman with wavy blonde hair leaning against the white wall with a couple of strands of hair are covering her face.

Purple shampoo can not only neutralize any unwanted brassy or yellow tones.

Woman laughing while she is leaning on her side on top of her bed.

Purple products can work wonders when it comes to restoring and reviving hair.

Nexxus Unbreakable Care™ collection featuring the product texture of the Nexxus Unbreakable Care™ Shampoo, Conditioner and Thickening Spray

Get stronger, fuller, thicker-looking hair with up to 97% less breakage*

ultralight smooth weightless collection

Weightlessly block out frizz in 98% humidity.

curl define product range

Restore Curl Strength From Within For Defined, Moisturized Curls In One Wash.

nexxus weightless collection

Preserves & Protects Hair’s Natural Proteins For Effortless, Healthy-Looking Styles

Diametress Collection

Volumize fine or flat hair

Hydralight Product Range

Weightless moisture for oily hair

Clean & Pure Range Products, eyword "nexxus clean and pure, nexxus clean and pure conditioner

Treat yourself to a nourishing detox for hair & scalp

Color Assure Colored Hair Products Range

Keep color-treated hair vibrant for up to 40 washes

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Visibly heal signs of severe hair damage and split ends with our Keratin Protein & Black Rice System

Therappe and humectress collection image, nexxus therappe & humectress, nexxus therappe and humectress

Revive dry hair and get up to 24hr moisture