Blonde Assure Color Toning Collection

Homecollectionsblonde assure

Tone and brighten blonde hair in 1 use

Our Blonde Assure purple shampoo and conditioner is crafted with our unique ProteinFusion blend of keratin + violet pigments to balance brassiness and enhance your color.

Blonde Assure Purple Shampoo & Conditioner
Front of Pack Nexxus Blonde Assure Purple Conditioner for Blonde Hair 8.5 FO, nexxus purple conditioner, nexxus blonde assure conditioner, purple conditioner

Nexxus Blonde Assure Purple Conditioner for Silver, Bleached, Blonde Hair & Brassiness

Product Rating: 4.4 out of 5 (119 reviews)
Nexxus Blonde Assure Purple Shampoo for Blonde Hair, Bleached Hair, Brassy Hair, or Silver Hair 8.5oz, shampoo for silver hair, nexxus purple shampoo

Nexxus Blonde Assure Purple Shampoo For Silver, Bleached, Platinum, & Blonde Hair

Product Rating: 4.5 out of 5 (50 reviews)
Purple haircare product swirls in water against a dark maroon background.

Get to the Root of Color Fading

Bleached hair can sometimes have a raised protective outer layer, leaving it more vulnerable. Blonde Assure Shampoo and Conditioner for bleached blonde hair helps tone brassiness while leaving hair nourished and full of vibrant shine.

A bottle of Nexxus Blonde Color Assure Shampoo is shown lying next to a dollop of purple shampoo against a maroon background.

Nourishes & Color Corrects Brassy Hair

Color-toning pigments in this purple shampoo and conditioner duo color-corrects bleached hair and silver strands for healthier-looking and beautifully brighter hair.

A blonde model's hair is shown before, with brassier tones, and after, with cooler, brighter tones.

See the Science

Featuring our exclusive ProteinFusion™ blend of Keratin Protein and violet pigments, this collection combats brassiness and enriches each strand. The result? Bleached hair that’s shiny, smooth and soft after every wash.

*Nexxus Technical Study, 1/27/22
Nexxus Blonde Color Assure Collection, including Shampoo and Conditioner, stands again a dark red background.

Blonde Assure™ Color Toning Collection

Experience salon-quality results with Nexxus Blonde Assure, a purple shampoo and conditioner duo featuring our specialized formula designed to leave blonde and brassy bleached hair looking bright, smooth, and healthy with each wash. Say goodbye to dull strands and hello to vibrant, beautiful hair.

Related Articles

Woman with straight platinum hair smiling to the side while pushing her hair.

How To Fix Brassy Hair With These Lifesaver Products

An arsenal of products that work together to banish the brass.

Close up of a woman's hair with shampoo pressed against the shower glass.

What Will Purple Shampoo Do To My Hair?

If your end goal is the ash-blonde look, then you’re going to need to take steps to banish the brass.

Woman with wavy blonde hair in a photoshoot looking down as her hair is covering the side of her face.

Thinking about using purple shampoo? Discover what's the best one to use, what it does to your hair & how to use it properly

Purple shampoo should be a staple in your hair routine. And if it’s not? Well, why not?

Woman in the salon sitting on a chair while her hairdresser is fluffing her hair out.

What To Know Before You Start Using Purple Shampoo

There are a few things to bear in mind before you start smothering your strands in purple pigment.

Explore our other collections

The entire Nexxus Amino Bond Repair System collection and two scientific beakers are shown against a peachy orange background. 

Amino Bond™ Bond Repair Collection

Repair 5 types of hair damage in minutes for your healthiest, strongest hair

Sofia Richie Grainge poses with her hands in her hair as it cascades down in waves.

Stylers & Finishing Sprays

Effortless Style Meets Weightless Protection

Nexxus Unbreakable Care™ collection featuring the product texture of the Nexxus Unbreakable Care™ Shampoo, Conditioner and Thickening Spray

Unbreakable Care™ Anti-Breakage Strengthening Collection

Get stronger, fuller, thicker-looking hair with up to 97% less breakage*

ultralight smooth weightless collection

Ultralight Smooth Weightless Frizz Protection Collection

Weightlessly block out frizz in 98% humidity.

Diametress Collection

Diametress

Volumize fine or flat hair

Hydralight Product Range

Hydralight

Weightless moisture for oily hair

Clean & Pure Range Products, eyword "nexxus clean and pure, nexxus clean and pure conditioner

Clean & Pure Nourishing Detox Collection

Restore shine for healthy-looking hair

Color Assure Colored Hair Products Range

Color Assure Color Protection System

Keep color-treated hair vibrant for up to 40 washes

The entire Keraphix Keratin Collection is shown against a purple background.

Keraphix Keratin Hair Products & Keratin Protein Shampoo For Damaged Hair

Visibly heal signs of severe hair damage and split ends with our Keratin Protein & Black Rice System

Therappe and humectress collection image, nexxus therappe & humectress, nexxus therappe and humectress

Therappe & Humectress Ultimate Moisture Collection

Revive dry hair and get up to 24hr moisture