Perhaps you’re already satisfied with your current hair care routine, having spent years fine-tuning it and collecting products that spark joy for you and your hair. But with technology constantly advancing, it might be worth upgrading your existing line-up with a science-backed keratin treatment.
Nexxus scientists study proteins through a unique method called proteomics, which allows them to identify exactly what proteins your hair loses to different types of damage. And if you’re wondering how many types of damage there are, well, how much time do you have? Heat styling, chemical coloring, UV rays, pollution, and even enthusiastic brushing can contribute to protein-depleting damage (a big deal considering 90% of our hair is protein). If you’re adamant your current shampoo, conditioner, and styling products are irreplaceable, you should at least consider working an at-home, once-a-week keratin treatment into your routine. Here’s why…
1. A keratin treatment can visibly heal split ends
Fact: split ends don’t come and go depending on your hair health – if you want them gone, you need to cut them off. But if your next salon appointment is weeks away, a protein hair treatment can seal damage in the outer cuticle, preventing splits from traveling further up the hair shaft. The Keraphix Damage Healing Treatment Masque uses keratin protein and black rice to envelop the hair strand, restoring its cuticle for stronger, flexible, shinier hair (the 3-5 minutes you spend relaxing while it works its magic is a bonus).
2. A protein mask can break the color-fade cycle
When hair is damaged, its inner cortex is more vulnerable to damage from external aggressors. This results in protein and moisture loss, which will take your expensive hair pigment with it. And what do we do when our color fades? We go and get it colored again - one of the main causes of hair damage! (are you spotting the vicious cycle now?) By using a weekly treatment like the Keraphix Damage Healing Treatment Masque, you bolster the hair’s protective layer, locking in essential proteins, moisture and color, while preventing future color-fading damage.
3. Keratin can counteract dullness in curls
Curls get lots of compliments, but there’s a reason shiny curls and coils feel so elusive. It’s because of the strand’s irregular structure, which causes the protective cuticle to sit more raised. Team that with damage from heat styling or chemical coloring, and healthy shine can feel like hard work. Or is it? Using a keratin treatment to envelop each strand with damage-plugging proteins will align and smooth cuticle cells, allowing them to reflect light for the dazzling shine usually reserved for silky-straight hair. Curl Define Strengthen and Moisturize Leave-In Conditioner smooths, softens, and hydrates curls with an exclusive PROTEINFUSION blend with marula oil and silk protein, which is rich in the amino acids most commonly found in curly (rather than straight) hair.
4. Keratin can hydrate damaged hair
Hands up if you blast your hair with hot styling tools, sit in the sun, or color your hair? The hair fiber is pretty resilient – it even has its own built-in protective layer – but there’s only so much heat it can withstand before essential proteins are lost and moisture is sucked out. Boost your hydrating, repairing hair care with a weekly mask, such as the Humectress Ultimate Moisture Intensely Hydrating Masque, infused with elastin protein and green caviar to deeply penetrate the strands for added strength and gloss. Your hair, just happier.