How to find the best shampoo for blonde hair

The Best Shampoo for Your Blonde Hair – From Golden And Ashy To White

There’s no denying it, going blonde requires a certain amount of upkeep, but if you’re willing to commit to using the right haircare, that’s half the battle against brassiness, split ends and dryness won. If you love the look of shiny, healthy blonde hair, it’s important to know exactly what your strands need to minimize damage.

To get that golden, ashy or bright white hue, the hair’s outer layer – the cuticle – has to open up, allowing the oxidizing agent (often hydrogen peroxide or ammonia) to enter the hair’s cortex and remove the melanin that makes up its natural color. This constant raising of the protective lipid layer leaves strands more vulnerable to external aggressors such as heat styling and extreme weather. This is why we infused our Blonde Assure Color Toning Purple Shampoo with keratin, to target hair damage with the very building blocks it loses during the color process.

The best shampoo for beach-blonde hair

You may have experienced an in-salon gloss or glaze before. These treatments allow your colorist to give your hue a more bespoke finish, by adding either warmth or coolness to your hair. But did you know that you can achieve similar effects at home, taking overly-warm, golden tones to a cool, ashy blonde? The Blonde Assure Color Toning Purple Shampoo contains a unique PROTEINFUSION blend with keratin (the building block of our hair) and brass-balancing violet pigments. Brassy tones can also affect brunette hair that’s been pre-lightened, but they tend to be more orange than yellow, and are therefore best treated with a blue-toned shampoo.

How purple toning shampoo works

When you bleach or pre-lighten your hair, you remove all of its color pigment (gray and white hair is the result of natural pigment loss due to aging). The brassy tones that can appear are down to an underlying warm pigment creeping back to reclaim your strands – fine if you favor golden blonde, but not if you’re after a cool, ash-blonde finish. Purple sits opposite yellow on the color wheel, which is why it cancels out these tones. And the good news is, you only need to use your purple shampoo once or twice a week, alternating with your usual color-safe haircare system (we recommend Color Assure or Keraphix).

How to boost the effects of your blonde shampoo

The Nexxus toning shampoo works best when followed by a blonde-boosting conditioner. The Blonde Assure Color Toning Purple Conditioner locks in color vibrancy using an identical PROTEINFUSION blend. A restored outer cuticle layer will future-proof your blonde and extend the time between bleaching sessions. Limit the use of our Blonde Assure system to once or twice a week – a build-up of the hardworking violet pigments can sometimes have the opposite effect, leaving light hair looking dull. And remember, gray, white, and silver hair can also benefit from the duo’s cooling and enriching benefits. It’s a real all-rounder.