Blonde Assure Color Toning Collection

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Tone and brighten blonde hair in 1 use

Our Blonde Assure purple shampoo and conditioner is crafted with our unique ProteinFusion blend of keratin + violet pigments to balance brassiness and enhance your color.

Blonde Assure Purple Shampoo & Conditioner
Nexxus Blonde Assure Purple Shampoo for Blonde Hair, Bleached Hair, Brassy Hair, or Silver Hair 8.5oz, shampoo for silver hair, nexxus purple shampoo

Nexxus Blonde Assure Purple Shampoo For Silver, Bleached, Platinum, & Blonde Hair

Product Rating: 4.5 out of 5 (63 reviews)
Front of Pack Nexxus Blonde Assure Purple Conditioner for Blonde Hair 8.5 FO, nexxus purple conditioner, nexxus blonde assure conditioner, purple conditioner

Nexxus Blonde Assure Purple Conditioner for Silver, Bleached, Blonde Hair & Brassiness

Product Rating: 4.4 out of 5 (122 reviews)
Purple haircare product swirls in water against a dark maroon background.

Get to the Root of Color Fading

Bleached hair can sometimes have a raised protective outer layer, leaving it more vulnerable. Blonde Assure Shampoo and Conditioner for bleached blonde hair helps tone brassiness while leaving hair nourished and full of vibrant shine.

A bottle of Nexxus Blonde Color Assure Shampoo is shown lying next to a dollop of purple shampoo against a maroon background.

Nourishes & Color Corrects Brassy Hair

Color-toning pigments in this purple shampoo and conditioner duo color-corrects bleached hair and silver strands for healthier-looking and beautifully brighter hair.

A blonde model's hair is shown before, with brassier tones, and after, with cooler, brighter tones.

See the Science

Featuring our exclusive ProteinFusion™ blend of Keratin Protein and violet pigments, this collection combats brassiness and enriches each strand. The result? Bleached hair that’s shiny, smooth and soft after every wash.

*Nexxus Technical Study, 1/27/22
Nexxus Blonde Color Assure Collection, including Shampoo and Conditioner, stands again a dark red background.

Blonde Assure™ Color Toning Collection

Experience salon-quality results with Nexxus Blonde Assure, a purple shampoo and conditioner duo featuring our specialized formula designed to leave blonde and brassy bleached hair looking bright, smooth, and healthy with each wash. Say goodbye to dull strands and hello to vibrant, beautiful hair.

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