Why Beauty Editors Love Nexxus Purple Shampoo

Why beauty editors love our purple shampoo so much

It’s no secret that purple shampoo has been a staple in salons for years, with colorists up and down the country – and even across the globe – utilizing them for their clever color-correcting properties. Anybody with blonde or gray hair will be the first to tell you that the upkeep isn’t easy, and along with the dye or bleaching leading to dry locks, the color itself requires some maintenance in between appointments.

Any color appointment for blondes, platinum blondes, bleached or silver hair will never be complete without a toning treatment. And while those toners have been used in a professional capacity since the dawn of time (we imagine), it’s only over the past few years that they’ve been developed into easy-to-use at-home treatments. The benefits of at-home toning or purple treatments are that they allow you to ensure the color stays as perfect as the day you left the salon, and any worries about your hair turning yellow or brassy are gone.

With so many different products to choose from, and with more and more cropping up all the time, how do you know what’s best? Well, beauty editors are good people to trust: they try so many different products all the time, and if something gets their seal of approval, it must be worth its weight in gold. Case in point? Nexxus’s Blonde Assure Color Toning Purple Shampoo and Conditioner. Part of the brand’s much-loved Blonde Assure range, it’s one that comes constantly recommended – and here are just a few reasons why…

It works across different shades of blonde and gray hair

While some purple shampoos only work on specific shades of blonde hair, Nexxus’s Blonde Assure Color Toning Purple Conditioner is specifically formulated to enhance the whole spectrum of color. From blonde and bleached to silver and brassy hair, this shampoo soothes dullness and discoloration that each of those shades are more prone to.

It does more than just balance brassiness

Alongside its clever brass-banishing properties, Blonde Assure Color Toning Shampoo and Conditioner work to improve the overall health and appearance of hair, too. They’re infused with Nexxus’s unique PROTEINFUSION blend, which harnesses the power of keratin protein to strengthen strands and build up their resilience over time. This is something blonde hair in particular will benefit from, as bleach and dye can be drying, causing hair to become weaker and more prone to damage.

There’s a complementary conditioner

For all the good purple shampoo does for hair, it can cause hair to become dry or dehydrated when overused. To help negate those negative effects, Nexxus has created a matching conditioner. Infused with purple pigments, it’s formulated with keratin to condition and hydrate hair to ensure it stays looking and feeling as healthy, and as shiny as possible.

It works across multiple hair types

Just like all the products across the Nexxus hair range, the Blonde Assure Color Toning Purple Shampoo and Blonde Assure Color Toning Purple Conditioner are cleverly designed and formulated to work across a range of different hair types and textures. From coarse and curly to wavy, straight and everything in between, the combination of ingredients not only works hard to perfect blonde, silver, platinum and bleached hair colors, but it also ensures hydration, smoothness and optimal hair health every step of the way.