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Nexxus Blonde Assure Purple Shampoo For Silver, Bleached, Platinum, & Blonde Hair

Product Rating: 4.5 out of 5 (50 reviews)

Enrich and tone your bleached hair, platinum hair, or silver hair with this Purple Shampoo for dyed hair. Developed by Nexxus New York blonde hair color specialists, Blonde Assure Purple Shampoo combines Keratin Protein and Violet pigments that can balance brassy tones and gives a natural or intense look to any blonde hair, silver hair, bleached hair, or brassy hair. This purple shampoo for blondes and colored hair leaves your dyed hair looking smooth, soft, and healthy-looking after every wash. This silver hair shampoo tones your silver hair, bleached hair, and blonde hair.

Product Details

  • Blonde Assure Purple Shampoo to enrich and tone your bleached hair, platinum hair, silver hair or brassiness
  • Developed by Nexxus New York blonde color specialists, Nexxus Blonde Assure Purple Shampoo combines Keratin Protein with Violet Pigments that can balance brassy tones
  • This purple shampoo for brassy hair gives a natural or intense look to any blonde shade
  • Custom crafted for bleached hair, platinum hair, or silver hair, Nexxus Blonde Assure Purple Treatment Shampoo can be used as a system with Nexxus Blonde Assure Purple Conditioner
  • Tone and brighten blonde hair or bleached hair with Nexxus' best purple shampoo for brassiness and brassy hair

Use this color-toning purple shampoo for colored or natural blonde hair in between your Color Assure Shampoo and Conditioner routine to maintain the peak perfection of your blonde strands in between Salon visits.

STEP 1: Cleanse hair with Nexxus Blonde Assure Purple Shampoo. Apply the color-toning purple shampoo to wet hair, experiencing the creamy lather before rinsing.

STEP 2: Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.

Keratin Protein + Violet Pigment

Keratin Protein + Violet Pigments

Nexxus Blonde Assure Purple Shampoo and Purple Conditioner use our unique PROTEINFUSION blend of keratin and violet pigments to correct brassy tones and enrich bleached hair, platinum hair, or silver hair to give a natural or intense look to any blonde shade with this unique purple shampoo. This purple shampoo for dyed hair, brassy hair, and silver hair is specifically designed to keep blonde hair looking brighter & healthier.

WATER (AQUA), SODIUM LAURETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, DIMETHICONOL, HYDROLYZED PEARL, HYDROLYZED KERATIN, FRAGRANCE (PARFUM), SODIUM BENZOATE, GLYCOL DISTEARATE, CARBOMER, CITRIC ACID, TEA-DODECYLBENZENESULFONATE, COCAMIDE MEA, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DISODIUM EDTA, PEG-45M, PPG-9, EXT. VIOLET 2 (CI 60730)

Use the link below to view a full list of ingredients.

View Ingredients

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Blonde Assure™ Purple Shampoo

Enrich and tone bleached hair, platinum hair, or silver hair with our nourishing purple shampoo that tones and restores brassy strands. Use with our Blonde Assure Purple Conditioner.

A bottle of Nexxus Blonde Color Assure Shampoo is shown lying next to a dollop of purple shampoo against a maroon background.

Nourishes & Color Corrects Brassy Hair

Color-toning pigments in this purple shampoo and conditioner duo color-corrects bleached hair and silver strands for healthier-looking and beautifully brighter hair.

A blonde model's hair is shown before, with brassier tones, and after, with cooler, brighter tones.

See the Science

Featuring our exclusive ProteinFusion™ blend of Keratin Protein and violet pigments, this collection combats brassiness and enriches each strand. The result? Bleached hair that’s shiny, smooth and soft after every wash.

*Nexxus Technical Study, 1/27/22

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